Two Projetcts
1) Patients Preventive Cardiology Experience
Patients arrived with doubts, fear, and fragmented information about their health.
The challenge was turning complex cardiology topics into clarity without losing credibility.
I structured the communication around reassurance, prevention, and trust-building moments.
Storytelling replaced explanation to reduce anxiety and guide decision-making.
The result was a calmer, more confident path toward consultation and long-term care.
The challenge was turning complex cardiology topics into clarity without losing credibility.
I structured the communication around reassurance, prevention, and trust-building moments.
Storytelling replaced explanation to reduce anxiety and guide decision-making.
The result was a calmer, more confident path toward consultation and long-term care.
2) Students Medical Education & Expert Positioning
Students sought more than content they needed direction and real-world perspective.
The challenge was positioning medical expertise as mentorship, not just information.
I designed narratives that mirrored clinical decision-making and professional growth.
Storytelling connected theory to practice and reinforced authority through experience.
The outcome was stronger perceived value and clearer differentiation of the educational product.
The challenge was positioning medical expertise as mentorship, not just information.
I designed narratives that mirrored clinical decision-making and professional growth.
Storytelling connected theory to practice and reinforced authority through experience.
The outcome was stronger perceived value and clearer differentiation of the educational product.
