Aceleraí Project Armony Problem
Armony operated with a robust and technically advanced product portfolio, but faced friction in how its value was perceived and understood by the market. Product information was complex, scattered across multiple materials, and heavily technical, increasing cognitive load and slowing down decision-making for key stakeholders.
From a product and growth perspective, the main challenges were:
- High cognitive effort to understand products and differentiators
- Misalignment between product capabilities and perceived value
- Sales dependency on manual explanation and human mediation
- Lack of a scalable communication system aligned with the product strategy
Solution
The Aceleraí Project was structured as a product communication and growth acceleration initiative, applying UX principles to reduce friction and improve clarity across the customer journey.
My contribution focused on:
- Reframing technical features into user-centered value propositions
- Structuring the product portfolio as a coherent system rather than isolated products
- Designing clear communication flows to support faster decision-making
- Enabling sales teams with standardized, scalable materials
- Aligning brand, product, and growth narratives around measurable value
- The approach treated communication as a product layer, optimizing how users understand, evaluate, and choose Armony solutions.
Impact
From a Product, UX, and Growth standpoint, the project delivered:
- Reduced friction and cognitive load in product evaluation
- Faster and more confident sales conversations
- Improved scalability of product communication
- Stronger alignment between product strategy and go-to-market execution
The Aceleraí Project positioned Armony to grow more efficiently by turning technical excellence into clear, user-driven value supporting both acquisition and conversion.
My Role & Contributions
In the Aceleraí Project at Armony, I acted at the intersection of Product, UX, and Growth, focusing on reducing friction in how complex products were understood, positioned, and sold.
Specifically, I:
- Diagnosed gaps between product capabilities and market perception
- Structured the product portfolio as a cohesive system, not isolated items
- Translated technical specifications into clear, user-centered value propositions
- Designed communication flows to support faster and more confident decisions
- Created scalable sales and marketing materials to reduce dependency on manual explanations
- Aligned product, marketing, and sales around a unified narrative and growth strategy
- From a product mindset, I treated communication as part of the product experience optimizing clarity, usability, and decision-making across the customer journey.
Outcome
My work helped reduce cognitive load in product evaluation, improve sales efficiency, and strengthen Armony’s positioning as a design and performance driven brand, supporting scalable growth and faster go to market execution.
