Cintya Mourão
Digital Marketing, UX/UI, Product & Growth Strategist, passionate about transforming complex problems into simple, elegant, and results-driven solutions.
With solid experience in transforming complex problems into clear, functional, and user-centered solutions, I work at the intersection of research, storytelling, design, and business strategy. I have a strong ability to organize ideas, structure products, and create materials that support strategic decision-making.
I have worked with companies such as Armony, Laminart/Techboxx, and Pupu Digital, and I am a co-founder of VidusGenius, where I develop solutions for the technical segment of the construction industry. My experience includes brand positioning, creation of commercial and institutional presentations, UX research, user journeys, prototyping, interface design, campaigns, and strategic communication.
My academic background includes an MBA in Project Management and Agile Methodologies, an MBA in Digital Strategic Marketing, a postgraduate degree in Product Management, Digital UX/UI Design (EBAC), and certification from RD Station University in Metrics and Data Analysis. This gives me fluency to move seamlessly between strategy, execution, design, metrics, and data-driven decision-making.
Core Skills
Product & UX
- UX research, interviews, personas, empathy maps, and user journeys
- Storyboards, flows, and information architecture
- Prototyping (low/high fidelity) and UI design
- Product vision, roadmap, MVP definition, and prioritization
- Strategic presentations and pitch decks
Marketing & Business
- Brand positioning and strategic storytelling
- Digital marketing and content strategy
- Funnel, conversion strategies, and basic SEO
- Development of commercial and institutional materials
- Communication leadership and relationship management with B2B/B2C clients
Data & Management
- Marketing and sales metrics analysis (CAC, LTV, ROAS, etc.)
- Agile project management (Scrum, Kanban, Lean)
- Organization, prioritization, and multidisciplinary delivery execution
Key Experience
VidusGenius | Co-founder
Product research and modeling, technical narrative, UX, MVP definition, user flows, and strategic materials for a platform specialized in standards and technical specification within the construction industry.
Product research and modeling, technical narrative, UX, MVP definition, user flows, and strategic materials for a platform specialized in standards and technical specification within the construction industry.
Armony | Marketing, Product & Growth Manager
Brand positioning, marketing strategy, commercial materials, product scripts, institutional communication, and relationship management with architects, engineers, and clients.
Brand positioning, marketing strategy, commercial materials, product scripts, institutional communication, and relationship management with architects, engineers, and clients.
Laminart / Techboxx | Marketing & Growth Manager
Positioning of the Techboxx product line, development of commercial and technical materials, product narrative, sales team support, and strengthened communication with specifiers.
Positioning of the Techboxx product line, development of commercial and technical materials, product narrative, sales team support, and strengthened communication with specifiers.
Pupu Digital | Founder
Digital marketing, content creation, strategy, campaign management, and coordination of online communication for multiple brands.
Digital marketing, content creation, strategy, campaign management, and coordination of online communication for multiple brands.
